You can always tell well-written copy when you design it typographically and you don’t have to force awkward line breaks.
When you design typographically and you don’t have to force awkward line breaks, the copy generally reads well.
There’s an easy reason for this. It’s poetic writing. Strings of thoughts and lines of phrases flow more or less syllabically. You remember iambic pentameter? Generally the same thing. The poetic rhythms are defined by syllables. Similar numbers of syllables in print have, generally, very similar line lengths.
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